Using the right keywords in your Chamber Web site business description can lead the right people to your business. Are you maximizing your entry in the Chamber's online business directory?

All Chamber member businesses are listed in the business directory, accessible at www.titletown.org, as a benefit of membership. But the business description that follows your name, address and other contact information is optional. That option – an excellent form of advertising – is available for just $35 per year. For that amount, you can provide a description of up to 50 words about your business, allowing you to reach out to people who are using the keyword search in the online business directory to find the products, services and businesses they need.

Using the right words to describe your business is key. Many businesses' names make it evident what type of business they're in. Others are a bit more elusive and that's where a description comes in. A person seeking a pet store, for example, may just type in "pet store" or "pet care" in the keyword search if they don't know the name of a pet store. Someone seeking a fine dining establishment may not know that your business – Susan's – is even a restaurant without that keyword listed in your description.

To take advantage of this marketing opportunity, or to learn more, contact Marilyn Heim at (920) 593-3419.